- Acquisition up ~20% due to SEO enhancements within Endeca XM and improved keyword targeting.
- Conversion rates up ~25% due to UX improvements, as well as improved site performance and reliability.
- Conversion rates up additional ~10% due to personalization introduced 30 days post launch.
- Retention up ~10% due to targeted upsells of related products corresponding to items in cart.
- Revenue up 20% compared to 14% decline trending 60 days prior to launch.
- Mobile Revenue up ~850%
“What set AAXIS apart from other agencies we’ve worked with in the past was their ability to both design and execute a marketing strategy. AAXIS took things to the next level by taking ownership of figuring out how to help Toshiba perform better online.” – Paul Collas, Director, Toshiba Direct