Oracle’s 2018 Markies Awards Finalists and Winners

THE MARKIES HONOR EXCELLENCE IN MARKETING AND COMMERCE For over a decade, Oracle Marketing Cloud has recognized innovation and excellence in data-driven modern marketing, shining a spotlight on organizations who have delivered superior customer experiences with technology, expertise and creativity. AAXIS is proud to share that two of our clients were recognized for top excellence […]

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A Customer-Obsessed Approach To Email Marketing

More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.. “Two-thirds of companies know that customer expectations are higher and think that their businesses are doing something to accommodate those changes,” Shar VanBoskirk, VP, Principal […]

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What is Blockchain Technology? A Beginner’s Guide

You may have heard the term “blockchain technology” before, in reference to Bitcoin and other cryptocurrencies. For the uninitiated, the term might seem abstract with little real meaning on the surface. However, blockchain technology is a critical element of cryptocurrencies — without it, digital currencies like Bitcoin would not exist. If you are new to cryptocurrencies, and new […]

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10 Ways to Fund the Shift to Digital Business

Digital transformation requires significant investment, outside the traditional IT operating budget. Many of the options for digital business transformation, such as acquisitions and ventures, require significant investment. So where does the money come from? CEOs in Gartner’s 2017 CEO survey reported that the largest bulk of digital transformation funding comes from self-funding, rather than existing budgets, as they see the […]

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Google Updates AdWords Experience to Help Brands Address Customer ‘Micro-Moments’

Every shopper wants to get bargains online, especially during the holiday shopping season. With that in mind, Google has added a few features to AdWords to help retailers and marketers improve the take rate on their online deals. The features are incorporated into an updated AdWords Manager, now called the AdWords Experience. Meaningful ‘Micro-Moments’ The […]

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4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an unparalleled online shopping experience. AI-powered tools have made it easier for even non-techie CMO’s to deliver a highly personalized experience by anticipating consumer needs and making real-time predictions. AI-powered marketing is helping marketers to satisfy increasing customer expectations. It’s […]

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10 Predictions For AI, Big Data, And Analytics in 2018

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also promises improvements: Better human and machine collaboration due to improved interfaces; enhancing business intelligence and analytics solutions […]

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