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Sheet Music Plus – Case Study

Case Study

Client
Sheet Music Plus
http://www.sheetmusicplus.com

About Sheet Music Plus

Sheet Music Plus started  in 1997, offering musicians a full spectrum of sheet music, with fast delivery and trained musicians offering customer service. They sell music from more than 1,000 publishers, including all major European publishers. Sheet Music Plus features all styles of music, for every talent level and instrument. Whether you’re a music teacher seeking instructional titles for your students or you’re purchasing music for your band, orchestra or chorus, they have what you need. By selling exclusively online, they can offer a huge music selection at unbeatable prices to customers worldwide. Over the past decade they’ve become one of the world’s premier sheet music stores, thanks to their outstanding service and selection.

 
 

The Challenge

In order to continue growing sales and market share, Sheet Music Plus saw the need to accelerate their ability to add new and innovative features to their e-commerce site, as well as better empower the marketing and merchandising teams to make content changes to the site more quickly and without involving IT every time. In addition, with over 1.6 million SKUs on their site, Sheet Music Plus saw the need to improve “site search capabilities” and to offer more “user personalization”, in an effort to deliver more relevant and targeted shopping experiences.

The Solution & Results

AAXIS Commerce developed an entirely new e-commerce solution for Sheet Music Plus, built on Oracle’s ATG & Endeca Web Commerce platform, in approximately 10 months, from initial project elaboration to launch. The e-commerce solution included capabilities such as, multi-site, multi-currency, personalization based on dozens of complex, yet easy to customize, business rules using Endeca Searc and Endeca Experience Manager. 

With the new site, Marketing now has full control of what they want to change on the site, when the changes can go live, and how often they want to make a change. This applies to graphics, banners, promotions, etc. Sheet Music Plus’ technical team is also able to leverage a significant number of out-of-the-box e-commerce features, which allows for greater focus on developing non-standard, highly innovative features that create meaningful differentiation in the market and help drive sales.
 

 
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