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Franklin Covey Case Study

Case Study Case Study

Franklin Covey

About Franklin Covey

FranklinCovey (NYSE: FC) is the global consulting and training leader in the areas of strategy execution, customer loyalty, leadership and individual effectiveness. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions.

The Challenge

Franklin Covey partnered with AAXIS to re-platform their existing commerce system over to ATG.

The Solution & Results


  • Successfully launched new ecommerce platform on ATG.
  • Improved performance and scalability of commerce platform and quality of shopping experience.
  • Provided more control of customer experience, to increase conversion rates, by improving controls to create and test different webpage layouts and designs.
  • Improved controls to make real-time content changes to the site, without IT involvement.
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