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Charter

Case Study

About Charter

Charter Communications is an American company providing cable television, high-speed Internet, and telephone services to more than 5.8 million customers in 29 states. By revenues, it is the fourth-largest cable operator in the United States. PCWorld in 2011 awarded charter with numerous fastest ISP awards.

The Challenge

Charter partnered with AAXIS to re-platform their existing commerce system over to ATG.

The Solution & Results

ATG

  • Successfully launched new ecommerce platform on ATG.
  • Improved performance and scalability of commerce platform and quality of shopping experience.
  • Provided more control of customer experience, to increase conversion rates, by improving controls to create and test different webpage layouts and designs.
  • Improved controls to make real-time content changes to the site, without IT involvement.
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