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About B & Q

B&Q, originally known as Block & Quayle, is a British multinational DIY and home improvement retailing company. B&Q currently has stores in mainland China, Hong Kong, the Republic of Ireland and Taiwan, as well as the United Kingdom. It is the largest DIY retail chain in China and the United Kingdom. It is the second-largest in Europe and the fourth-largest in the world (behind The Home Depot, Lowe’s and OBI).

The Challenge

B&Q China partnered with AAXIS Commerce to develop a complete commerce solution based on the Oracle ATG Commerce platform.

The Solution & Results


  • Improved performance and scalability of online shopping experience.
  • Provided more control of customer experience, to increase conversion rates, by improving controls to create and test different webpage layouts and designs.
  • Improved controls to make real-time content changes to the site, without IT involvement.
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