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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead. This percentage ...
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The ecommerce industry could be a lot better — here’s how!

Every single day hundreds, if not millions of websites get successfully launched. A good number of them are ecommerce stores ...
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Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?

The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to ...
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Visit AAXIS at VTEX Day 2018 Brazil

VTEX Day 2018 is almost here! WHEN? May 14th and 15th WHERE? São Paulo EXPO Visit the VTEX Day 2018 ...
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Oracle’s 2018 Markies Awards Finalists and Winners

THE MARKIES HONOR EXCELLENCE IN MARKETING AND COMMERCE For over a decade, Oracle Marketing Cloud has recognized innovation and excellence ...
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Forget Data Scientists And Hire A Data Translator Instead?

You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s ...
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A Customer-Obsessed Approach To Email Marketing

More brands are recognizing the critical role email marketing plays in customer experience. It's the center of every digital relationship, ...
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What is Blockchain Technology? A Beginner’s Guide

You may have heard the term “blockchain technology” before, in reference to Bitcoin and other cryptocurrencies. For the uninitiated, the term might seem ...
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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six ...
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10 Ways to Fund the Shift to Digital Business

Digital transformation requires significant investment, outside the traditional IT operating budget. Many of the options for digital business transformation, such as acquisitions ...
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