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Netflix Is Even Personalizing Its Graphic Design To You Now

Netflix knows you well–so well that it’s now generating new movie art based on your preferences.

Netflix is spending $7 billion on content next year–content that’s been shaped largely by Netflix’s own data on what people like to watch. And of course, Netflix will ensure you see the content you’re most interested in, because each person’s queue is shaped by the company’s habit-tracking algorithms.

But in fact, Netflix’s extreme personalization goes even deeper than that. According to a new post by Netflix itself, the company goes so far as to customize the artwork you see for films and shows based upon what you’ve clicked in the past. Yes, that means that you and I may see at least nine different permutations of a cover for Stranger Things, simply based upon our viewing habits.

Continue reading the full article at https://www.fastcodesign.com/90154608/netflix-is-even-personalizing-its-graphic-design-to-you-now


Rence Winetrout

Rence Winetrout

Chief Digital Officer at AAXIS
Rence Winetrout brings nearly 20 years of experience leading Multi-Channel Commerce, Marketing, and e-Business initiatives for premium, global consumer brands in a wide variety of industries, including luxury goods, apparel, footwear, accessories, sporting goods, consumer electronics, and digital goods. Rence is the CMO and SVP of Commerce Strategy for AAXIS Commerce.
Rence Winetrout

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