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Retail CIOs discussed some key issues shaping the industry today, a big one among them—Big Data. Three questions framed today’s NRFtech session on Big Data: What is it? How can retailers use it? And where on earth do you start? The presentation, which included insights from Gaurav Pant, Research Director, Edgell Knowledge Network and Todd Michau

d, Founder and CEO, PowerThinking Media, was a bit of straight-talk addressing the enormous opportunity of Big Data, but also the reality of the big challenges it presents. (National Retail Federation, 8/13/12)

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Rence Winetrout

Rence Winetrout

Chief Digital Officer at AAXIS
Rence Winetrout brings nearly 20 years of experience leading Multi-Channel Commerce, Marketing, and e-Business initiatives for premium, global consumer brands in a wide variety of industries, including luxury goods, apparel, footwear, accessories, sporting goods, consumer electronics, and digital goods. Rence is the CMO and SVP of Commerce Strategy for AAXIS Commerce.
Rence Winetrout

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