Congratulations to our friends at Ferguson!
Internet Retailer’s 2016 Excellence Awards has nominated Ferguson Enterprises for the B2B E-Commerce Website Design of the Year Award. This award honors a B2B e-commerce website “that most effectively guides customers to the products they want, provides needed information…and leads to higher online sales and new customer acquisition.”
The Ferguson redesign was noted for having the “feel of a stylish B2C shopping site. Contractors, interior designers, architects and retailers of plumbing supplies, lighting and appliances can find attractive design concepts in the “Inspiration” section of Ferguson.com.”
Internet retailer pointed to ease of the customer journey being a reason for the nomination. When a “customer is ready to buy, they can easily navigate through the site.” This includes rich search facets to refine product selection and detailed product pages with installation guides. IR also called out a “handy option at the top of each page [that] lets a customer check the status of an order, even if he doesn’t recall the order number.”
Ferguson was founded in 1953 and is the largest distributor of commercial and residential plumbing supplies, and pipe, valves, and fittings (PVF) in the US. They’re the second largest distributor of waterworks products and the third largest distributor of industrial and HVAC/R products. They are a $13 billion dollar company with more than 1,400 locations in the United States, the Caribbean, Puerto Rico, and Mexico.