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Cómo los CMO basados ​​en datos maximizan el rendimiento

Excelente artículo y punto de vista titulado, “El surgimiento de la DD-CMO: cómo los CMO basados ​​en datos están maximizando ...
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Obtenga el cuadrante mágico de Gartner 2018 para Digital Commerce

Cuadrante mágico Gartner para Digital Commerce 2018 Episerver, a global provider of a single platform to smartly manage digital content, ...
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Exclusive Event for Oracle ATG, Endeca and Commerce Cloud Users

Exclusive Event for Oracle ATG, Endeca and Commerce Cloud Users AAXIS invites you to attend the 2018 Insight Conference in ...
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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead. This percentage ...
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The ecommerce industry could be a lot better — here’s how!

Every single day hundreds, if not millions of websites get successfully launched. A good number of them are ecommerce stores ...
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Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?

The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to ...
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Visite AAXIS em VTEX Day 2018 Brazil

O VTEX Day 2018 está quase chegando! QUANDO? 14 e 15 de maio ONDE? Na EXPO de São Paulo Visite ...
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Visit AAXIS at VTEX Day 2018 Brazil

VTEX Day 2018 is almost here! WHEN? May 14th and 15th WHERE? São Paulo EXPO Visit the VTEX Day 2018 ...
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Oracle’s 2018 Markies Awards Finalists and Winners

THE MARKIES HONOR EXCELLENCE IN MARKETING AND COMMERCE For over a decade, Oracle Marketing Cloud has recognized innovation and excellence ...
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Forget Data Scientists And Hire A Data Translator Instead?

You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s ...
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A Customer-Obsessed Approach To Email Marketing

More brands are recognizing the critical role email marketing plays in customer experience. It's the center of every digital relationship, ...
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What is Blockchain Technology? A Beginner’s Guide

You may have heard the term “blockchain technology” before, in reference to Bitcoin and other cryptocurrencies. For the uninitiated, the term might seem ...
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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six ...
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10 Ways to Fund the Shift to Digital Business

Digital transformation requires significant investment, outside the traditional IT operating budget. Many of the options for digital business transformation, such as acquisitions ...
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Google Updates AdWords Experience to Help Brands Address Customer ‘Micro-Moments’

Every shopper wants to get bargains online, especially during the holiday shopping season. With that in mind, Google has added ...
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How to improve mobile experience using digital feedback

Ever looked around and noticed that almost everyone is glued to their mobile phones? There are nearly 2.6 billion smartphone ...
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4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an ...
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10 Predictions For AI, Big Data, And Analytics in 2018

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move ...
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How Hackers are Hiding Content & Links via PNG Files

For nearly 7 years (of my 19 year SEO career) I did “forensic SEO”. From dealing with penalties, hacked sites ...
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How To Build The Best B2B Customer Experience

With all the things B2B companies must do to be successful, customer experience has never been much of a focus ...
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EN 2019 EL 25% DE LAS EMPRESAS HABRÁ TOMADO LA DECISIÓN DE IMPLANTAR LA INTELIGENCIA ARTIFICIAL

Desde los orígenes de la era digital, IBM ha sido una de las empresas que han estado presentes en la ...
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Analytics Will Revolutionize Supply Chains In 2018

Great article that explores the importance of supply chain optimization and the importance of using analytics to increase a company's ...
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How Disney is approaching its digital transformation and fighting disruption

Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised. However, if you ...
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How One Company Made Its Analytics Investment Pay Off

In the age of rapid advances in data science and artificial intelligence, many organizations still struggle to incorporate advanced analytics ...
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How Best Buy is winning against all odds

In the quaint era of retail that was the 1960s, St. Paul, MN, native and high school dropout Richard M ...
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18 Exponential Changes We Can Expect in the Year Ahead

Where will the trajectory of the tech world, from cryptocurrencies to Silicon Valley culture, take us in 2018? Originally posted ...
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These 7 Disruptive Technologies Could Be Worth Trillions of Dollars

Scientists, technologists, engineers, and visionaries are building the future. Amazing things are in the pipeline. It’s a big deal. But ...
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The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit ...
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How to make everyone on your team a data-savvy marketer

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret ...
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How Digital is Forcing Sales and Marketing To Unite

Silo mentality remains one of the biggest barriers to success for many organizations that continue to view sales and marketing ...
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Netflix Is Even Personalizing Its Graphic Design To You Now

Netflix knows you well–so well that it’s now generating new movie art based on your preferences. Netflix is spending $7 billion on ...
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B2B Digital Ad Spending to Jump Next Year

Originally posted by Richard Adhikari on Ecommerce Times B2B ad spending will increase 13 percent in 2018 to hit US$4.6 ...
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What were the biggest social media trends in 2017?

Instagram’s dominance Will Francis, co-founder and creative director, Vandal: Instagram Stories’ domination of the ephemeral content trend has been evident ...
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3 ways artificial intelligence (AI) will transform ecommerce in 2018

Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have ...
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What is Blockchain Technology? A Step-by-Step Guide For Beginners

Is blockchain technology the new internet? Article originally posted on https://blockgeeks.com/guides/what-is-blockchain-technology The blockchain is an undeniably ingenious invention – the brainchild ...
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SEO is not enough in the age of voice – VentureBeat

Interesting look at how the introduction of "voice" applications has created a new dimension to SEO. With technology transforming virtually ...
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Content Is King, Distribution Is Queen

"Content is king, but distribution is queen and she wears the pants," writes Jonathan Perelman. "It's not nearly enough to create a ...
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SEO trends in 2018: What do the experts predict?

What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Read what Ben Davis @ Econsultancy ...
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FIVE TIPS ON GETTING MORE VALUE FROM MARTECH

Until fairly recently, marketers could execute their strategies and programs with fairly limited interaction with IT. As long as the ...
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Eight steps to landing page success – Econsultancy

Eight steps to landing page success - Econsultancy Originally Posted By Nikki Gilliland @ Econsultancy Source: https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/ A well-designed landing ...
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Amazon may have patented the next big thing in online shopping

User-generated Amazon reviews are one of the most important ways that consumers find products and decide what to buy. So ...
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The Complete Guide to Direct Traffic in Google Analytics

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused ...
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Artificial Intelligence, UX and the Future of Findability | UX Magazine

The math is simple: Artificial Intelligence + User Experience = Better Findability. Posted originally by Tanya S It seems like ...
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What’s More Important in Marketing—Art or Science? – Chief Marketer

There are two sides to marketing, art and science. Traditionally, marketing was all about the creative process, the art. And ...
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Cyber Monday Sales Shoot the Moon

Online sales hit a new record of $6.59 billion on Cyber Monday -- a 17 percent increase from last year's ...
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Visit AAXIS at VTEX Day 2017 Brazil

AAXIS is very excited to be a Platinum partner at VTEX Day 2017! Join us on May 30th to 31st ...
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Visit AAXIS at B2B Online in Chicago, May 8-10

JOIN AAXIS AT B2B ONLINE 2017 May 08 - 10, 2017 Chicago Renaissance Downtownl Does your B2B customer experience measure ...
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AAXIS Launches New Global Division to Support Oracle Marketing Cloud Customers Worldwide

SAN FRANCISCO, CALIFORNIA | APRIL 17, 2017 AAXIS, an Oracle Cloud partner and Gold level member of the Oracle PartnerNetwork ...
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Visit AAXIS at Oracle’s Modern Marketing Experience 2017

We invite you to join AAXIS, in Las Vegas on April 25-27 at the Mandalay Bay Resort, for Oracle's Modern ...
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VTEX E AAXIS INICIAM PARCERIA ESTRATÉGICA

São Paulo, Brasil, 20 de março de 2017 Seguindo seu plano de expansão global, VTEX se une a AAXIS, uma ...
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VTEX and AAXIS Forge Strategic Partnership

It has just been announced that VTEX and AAXIS Digital have established a partnership in an effort to provide a ...
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Best B2B E-Commerce Websites

Ecommerce & B2B recently posted a very thorough and well articulated review of the Best B2B E-Commerce Websites. According to ...
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AAXIS’ Prashant Mishra Speaking at 2016 Global Big Data Conference, Santa Clara, CA

4th Annual Global Big Data Conference Global Big Data Conference, the leading vendor agnostic conference for the Big Data (Hadoop, ...
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8 B2B eCommerce Takeaways From B2B & Brews Chicago

CHICAGO, IL – On Thursday evening, July 21st, 2016, an engaged crowd of B2B professionals gathered at Revolution Brewery in ...
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Oracle Commerce Cloud Opportunities

Oracle Commerce Cloud Discussion Chris McCann, Aaxis's Director of Commerce Solutions recently sat down with Todd Schorle, Manager of Partner ...
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ecommerce in Brazil keeps growing

eCommerce in Brazil Keeps Growing!

How Big is eCommerce in Brazil? For the last four weeks, I've spoken with a lot of friends, colleagues and ...
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3 Reasons Why Companies Wait For SEO Changes

How Long Do You Wait for Your Most Important SEO Changes? Your company has a ton of initiatives that have yielded great ...
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New AAXIS Offices in São Paulo Brazil

AAXIS is excited to announce the opening of our second Latin American office in São Paulo, Brazil. São Paulo offers ...
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Aaxis Commerce at B2B Online 2016

JOIN AAXIS AT B2B ONLINE 2016 May 9-11 at Loews Chicago Hotel Does your B2B customer experience measure up to ...
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Ferguson Nominated for 2016 B2B Website Award

Congratulations to our friends at Ferguson! Internet Retailer's 2016 Excellence Awards has nominated Ferguson Enterprises for the B2B E-Commerce Website Design ...
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A pen distributor gets personal with online customers worldwide

National Pen is boosting web sales to businesses with more personalized content across more than 20 e-commerce sites.National Pen Co., ...
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AAXIS Helps National Pen Drive International Expansion with Oracle

As National Pen's Oracle Commerce Partner for enabling international expansion, we are proud to be a part of their growth ...
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Could These 5 Technologies Change Ecommerce?

Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability ...
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Dear Brand Manufacturer, give me product images. Signed, Retailer

Have you ever purchased a product without actually seeing it? Most online retailers have some form of imagery to provide ...
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Showrooming – Why It Isn’t as Bad as Retailers Think

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise. The study, ...
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Retailers Look to Merge Offline and Online Shopping Experiences in 2014

Retailers Look to Merge Offline and Online Shopping Experiences in 2014US retail ecommerce sales will jump 15.5% this year US retail ...
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Six Omnichannel Trends in Ecommerce

First, some overall omnichannel trends:A trend for vertical integration.Retailers are becoming manufacturers and vice versa. For example, J.C. Penney is ...
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PRESS RELEASE: Zenni Optical Powers Rapid Growth with Oracle Commerce

Zenni Optical Powers Rapid Growth with Oracle Commerce Leading Online Prescription Eyewear Retailer Uses Oracle to Provide Easier, More Personalized ...
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From Intent To Action: Turning Online Browsing Into Retail Sales

As a retailer, it's easy to get excited about e-commerce when you read a statistic like "79 percent of smartphone ...
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AAXIS Sponsors Oracle B2B Commerce Summit

AAXIS is proud to sponsor this year's Oracle B2B Commerce Summit, being held in Chicago, at The Fairmont Hotel, Millennium Park, ...
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6 Uses of Big Data for Online Retailers

6 Uses of Big Data for Online RetailersBig Data refers to a large set of data too complex to be ...
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7 trends that will transform SMB e-commerce in 2014

Summary: No matter the transaction channel, the central principle guiding most emerging retail technologies is personalized customer engagement.The world of digital ...
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Ecommerce Marketplace Opportunities for 2014

Online marketplaces like Amazon and eBay allow Internet retailers to present products, market, and sell to potential customers that may have ...
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43 Top Direct Marketing Tips of 2013

We at AAXIS thought this was a great post by the team over at Target Marketing. To close out the ...
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Ecommerce Is Growing Nicely While Mcommerce Is On A Tear

eMarketer released its latest forecast for US retail ecommerce holiday and mcommerce sales. For the full year it estimates that ...
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M-commerce accounts for all online growth as desktop sales plateau

Mobile devices now account for all online sales growth as the amount of sales through desktop computers has plateaued, according ...
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Sears sparks web sales growth with personalization

Personalization is having a major impact on Sears Holdings Corp.’s revenue, both online and in stores, the company says. The ...
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Asia-Pacific Poised to Dominate North America as World’s Top Ad Market

According to eMarketer’s Global Media Intelligence report, China is set to become the world’s second-largest advertising market in 2013, and the ...
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How to uncover and understand the value of Big Data

Retail CIOs discussed some key issues shaping the industry today, a big one among them—Big Data. Three questions framed today’s NRFtech ...
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Know Your Customers Wherever They Are

Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review ...
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PRESS RELEASE: AAXIS Commerce Achieves Oracle PartnerNetwork Specialization for Oracle ATG Web Commerce 10

Oracle recognizes AAXIS Commerce for expertise delivering the Oracle ATG Web Commerce application AAXIS Commerce, a leading provider of cross-channel commerce solutions, ...
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What Brands Can Learn from Obama’s Live Q&A on Reddit

“The whole point of social media for brands, as well as for people, is to be able to better express ...
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Study: Social media interaction leads to long-term sales increases

New research shows that social media interaction between a customer and a brand drives immediate and long-term sales increases. The 2012 ...
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Engaging Customers with Augmented Reality

Augmented Reality offers new and creative avenues to connect with the consumer and make the shopping experience more compelling. This ...
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The Path to Personalizing the Mobile Experience [Infographic]

The National Retail Federation (NRF) predicts that more than 50% of total online revenue will come from mobile by 2014. In addition, new ...
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BEST BUY EXEC: Here’s The Truth About The ‘Showrooming’ Phenomenon

According to Scott Durchslag, Best Buy’s new online and mobile operations head, the “digital experience” he wants to deliver at Best ...
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Expose Store Inventory Across Channels to Combat Showrooming

At the Mobile Social Convergence Forum in San Antonio, TX, Jack Abraham, director of local for eBay and founder of ...
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Augmented Reality: A Growing Force in Retail

Augmented reality, or AR, is gaining speed as more and more retailers embrace the concept…When [augmented reality] is used in ...
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AAXIS Commerce Achieves Oracle PartnerNetwork Specialization for ATG

AAXIS Commerce is proud to announce that we are now a “Specialized ATG Partner” within the Oracle®PartnerNetwork (OPN). While we’ve ...
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Blended Marketing: Why Multi-Channel is Toast (Via Ultimate Office)

“Blended Marketing: Why Multi-Channel is Toast.” It’s a presentation by Barton Stabler, Director of Brand Strategy, Design & User Experience ...
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Online Discounts Can Lure Shoppers to Leave Stores

How much of a discount would entice shoppers to leave a store and buy online? A study from GroupM Next shows ...
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Showrooming All Along The Way

The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the ...
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PayPal Inks Deal With Discover, Giving Access to 7 Million Merchants

In another sign that mobile payments are going mainstream, PayPal on Wednesday announced a deal with Discover that will expand PayPal’s ...
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Falabella’s Julius Odian Named Oracle Retail Executive of the Year

AAXIS Commerce is proud to congratulate our client Julius Odian, Vice President of Technology & Development for South American retail ...
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