SEO is not enough in the age of voice – VentureBeat

Interest look at how the introduction of “voice” applications has created a new dimension to SEO. This article was originally posted by JOHN FRANCIS, HAWTHORNEDECEMBER 10, 2017 4:54 PM Original source: https://venturebeat.com/2017/12/12/google-slashes-prices-for-its-machine-learning-service-as-aws-steps-up-competition/ Above: Google – Mic – Voice Recognition Image Credit: Paul Sawers / VentureBeat With technology transforming virtually every aspect of our lives, it should be […]

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Content Is King, Distribution Is Queen

“Content is king, but distribution is queen and she wears the pants,” writes Jonathan Perelman. “It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have […]

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FIVE TIPS ON GETTING MORE VALUE FROM MARTECH

Until fairly recently, marketers could execute their strategies and programs with fairly limited interaction with IT. As long as the IT folks promptly handled help desk requests, ensured computers were running well and generated key business intelligence reports, marketing could work with their partners, software providers and other vendors largely independently of the in-house tech […]

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Eight steps to landing page success – Econsultancy

Eight steps to landing page success – Econsultancy Originally Posted By Nikki Gilliland @ Econsultancy Source: https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/ A well-designed landing page can make or break a campaign.  Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective […]

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The Complete Guide to Direct Traffic in Google Analytics

Source: https://moz.com/blog/guide-to-direct-traffic-google-analytics When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, […]

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Artificial Intelligence, UX and the Future of Findability | UX Magazine

The math is simple: Artificial Intelligence + User Experience = Better Findability. Posted originally by Tanya S It seems like we’re on the cusp of doing amazing things with chatbots and data mining, which can augment manual information architecture work and result in a better user experience overall. Automated information processing can help us identify […]

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What’s More Important in Marketing—Art or Science? – Chief Marketer

There are two sides to marketing, art and science. Traditionally, marketing was all about the creative process, the art. And I love the art—the hip commercials, the comedy, the animated graphics.But what about the analytics, and the science? Here are four things that could improve if marketing approached things from a science-first perspective: 1. Better […]

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Cyber Monday Sales Shoot the Moon

Online sales hit a new record of $6.59 billion on Cyber Monday — a 17 percent increase from last year’s sales for the day — making it the largest online shopping day in history, based on Adobe Analytics data. Mobile shopping also broke records, starting with the channel’s first-ever $2 billion sales day. Smartphone shopping […]

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