Showrooming – Why It Isn’t as Bad as Retailers Think

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise. The study, “The New Digital Divide,” urges retailers to encourage digital interactions within the store environment. Contrary to previous reports of in-store shoppers making purchases from Amazon or another e-commerce sites right from their smartphones, the Deloitte […]

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Six Omnichannel Trends in Ecommerce

First, some overall omnichannel trends: A trend for vertical integration. Retailers are becoming manufacturers and vice versa. For example, J.C. Penney is turning back to private labels to revamp its brand. A trend for start-ups in commerce. Many mobile payment and loyalty services have launched in the last three years, alongside much customer experience software. A trend […]

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PRESS RELEASE: Zenni Optical Powers Rapid Growth with Oracle Commerce

Zenni Optical Powers Rapid Growth with Oracle Commerce Leading Online Prescription Eyewear Retailer Uses Oracle to Provide Easier, More Personalized Path to Purchase ORACLE INDUSTRY CONNECT, BOSTON – March 25, 2014 News Summary As eyeglasses enjoy increasing popularity as a fashion accessory, consumers are finding more styles, convenience and affordable options online. Leading online eyewear […]

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AAXIS Sponsors Oracle B2B Commerce Summit

AAXIS is proud to sponsor this year’s Oracle B2B Commerce Summit, being held in Chicago, at The Fairmont Hotel, Millennium Park, on February 13th, 2014.   If you want to master cross-channel commerce, deliver an exceptional customer experience, and lead in the complex world of B2B commerce, join AAXIS, and a host of excellent speakers, to […]

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6 Uses of Big Data for Online Retailers

6 Uses of Big Data for Online Retailers Big Data refers to a large set of data too complex to be handled by conventional database management tools. It’s data that exists beyond your web analytics, ERP, or CRM databases. It often exists outside of your organization, think of customer sentiment and social sharing data owned […]

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7 trends that will transform SMB e-commerce in 2014

Summary: No matter the transaction channel, the central principle guiding most emerging retail technologies is personalized customer engagement. The world of digital commerce continues to evolve at a rapid pace, as retailers ditch legacy systems for emerging technologies organized around a central guiding principle: improving the customer experience. Just how big is this revolution? Across the […]

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Ecommerce Marketplace Opportunities for 2014

Online marketplaces like Amazon and eBay allow Internet retailers to present products, market, and sell to potential customers that may have otherwise been difficult to acquire. In 2014, there many familiar and new marketplaces that may give ecommerce merchants new profit opportunities. There are, perhaps, two ways that marketplaces can create a value for online sellers. […]

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43 Top Direct Marketing Tips of 2013

We at AAXIS thought this was a great post by the team over at Target Marketing. To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Marketing e-newsletter and blogs in 2013, hunting for some of the best marketing ideas and tips from their top experts to share with […]

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