B2B Digital Ad Spending to Jump Next Year

Originally posted by Richard Adhikari on Ecommerce Times B2B ad spending will increase 13 percent in 2018 to hit US$4.6 billion from this year’s estimated $4.07 billion, eMarketer predicted in a report released last week. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad […]

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What were the biggest social media trends in 2017?

Instagram’s dominance Will Francis, co-founder and creative director, Vandal: Instagram Stories’ domination of the ephemeral content trend has been evident – we’ve seen disposable content move outside of the confines of Snapchat and into the mainstream, and of course a widely accessible paid advertising platform (Instagram/Facebook). Live video has now been integrated into pretty much […]

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What is Blockchain Technology? A Step-by-Step Guide For Beginners

Is blockchain technology the new internet? Article originally posted on https://blockgeeks.com/guides/what-is-blockchain-technology The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym,  Satoshi Nakamoto. But since then, it has evolved into something greater, and the main question every single person is asking is: What is Blockchain? By […]

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Content Is King, Distribution Is Queen

“Content is king, but distribution is queen and she wears the pants,” writes Jonathan Perelman. “It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have […]

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FIVE TIPS ON GETTING MORE VALUE FROM MARTECH

Until fairly recently, marketers could execute their strategies and programs with fairly limited interaction with IT. As long as the IT folks promptly handled help desk requests, ensured computers were running well and generated key business intelligence reports, marketing could work with their partners, software providers and other vendors largely independently of the in-house tech […]

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Eight steps to landing page success – Econsultancy

Eight steps to landing page success – Econsultancy Originally Posted By Nikki Gilliland @ Econsultancy Source: https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/ A well-designed landing page can make or break a campaign.  Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective […]

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