How One Company Made Its Analytics Investment Pay Off

In the age of rapid advances in data science and artificial intelligence, many organizations still struggle to incorporate advanced analytics capabilities into their business models. True incorporation requires bold decisions about reorganizing the business to make analytics a key component of strategy. Here we present the case of Grupo Financiero Banorte (GFNorte), a large Mexican […]

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How to make everyone on your team a data-savvy marketer

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data, from customer insights and key trends to overall performance. Yet, in a recent Econsultancy survey, two-thirds of mainstream marketers said their organizations do not yet have sufficient analyst-related resources to accompany data-related goals. On the […]

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Netflix Is Even Personalizing Its Graphic Design To You Now

Netflix knows you well–so well that it’s now generating new movie art based on your preferences. Netflix is spending $7 billion on content next year–content that’s been shaped largely by Netflix’s own data on what people like to watch. And of course, Netflix will ensure you see the content you’re most interested in, because each person’s queue is […]

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B2B Digital Ad Spending to Jump Next Year

Originally posted by Richard Adhikari on Ecommerce Times B2B ad spending will increase 13 percent in 2018 to hit US$4.6 billion from this year’s estimated $4.07 billion, eMarketer predicted in a report released last week. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad […]

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What were the biggest social media trends in 2017?

Instagram’s dominance Will Francis, co-founder and creative director, Vandal: Instagram Stories’ domination of the ephemeral content trend has been evident – we’ve seen disposable content move outside of the confines of Snapchat and into the mainstream, and of course a widely accessible paid advertising platform (Instagram/Facebook). Live video has now been integrated into pretty much […]

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