What is Blockchain Technology? A Beginner’s Guide

You may have heard the term “blockchain technology” before, in reference to Bitcoin and other cryptocurrencies. For the uninitiated, the term might seem abstract with little real meaning on the surface. However, blockchain technology is a critical element of cryptocurrencies — without it, digital currencies like Bitcoin would not exist. If you are new to cryptocurrencies, and new […]

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10 Ways to Fund the Shift to Digital Business

Digital transformation requires significant investment, outside the traditional IT operating budget. Many of the options for digital business transformation, such as acquisitions and ventures, require significant investment. So where does the money come from? CEOs in Gartner’s 2017 CEO survey reported that the largest bulk of digital transformation funding comes from self-funding, rather than existing budgets, as they see the […]

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Google Updates AdWords Experience to Help Brands Address Customer ‘Micro-Moments’

Every shopper wants to get bargains online, especially during the holiday shopping season. With that in mind, Google has added a few features to AdWords to help retailers and marketers improve the take rate on their online deals. The features are incorporated into an updated AdWords Manager, now called the AdWords Experience. Meaningful ‘Micro-Moments’ The […]

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4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an unparalleled online shopping experience. AI-powered tools have made it easier for even non-techie CMO’s to deliver a highly personalized experience by anticipating consumer needs and making real-time predictions. AI-powered marketing is helping marketers to satisfy increasing customer expectations. It’s […]

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10 Predictions For AI, Big Data, And Analytics in 2018

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also promises improvements: Better human and machine collaboration due to improved interfaces; enhancing business intelligence and analytics solutions […]

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EN 2019 EL 25% DE LAS EMPRESAS HABRÁ TOMADO LA DECISIÓN DE IMPLANTAR LA INTELIGENCIA ARTIFICIAL

Desde los orígenes de la era digital, IBM ha sido una de las empresas que han estado presentes en la gestación y difusión de la mayor parte de las innovaciones tecnológicas que han ido llegando al gran público. Ahora, a las puertas de la era del big data y la inteligencia artificial, se hace más necesario que nunca conocer su […]

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