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“Blended Marketing: Why Multi-Channel is Toast.” It’s a presentation by Barton Stabler, Director of Brand Strategy, Design & User Experience at Ultimate Office.

He tells a hypothetical story about purchasing a grill and all the steps a customer might take before actually purchasing

. It’s quite a maze that our modern-day consumer meanders through before getting to the purchase point. (The eTail Blog, 8/22/12)

> Read full article

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Rence Winetrout

Rence Winetrout

Chief Digital Officer at AAXIS
Rence Winetrout brings nearly 20 years of experience leading Multi-Channel Commerce, Marketing, and e-Business initiatives for premium, global consumer brands in a wide variety of industries, including luxury goods, apparel, footwear, accessories, sporting goods, consumer electronics, and digital goods. Rence is the CMO and SVP of Commerce Strategy for AAXIS Commerce.
Rence Winetrout

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