“Blended Marketing: Why Multi-Channel is Toast.” It’s a presentation by Barton Stabler, Director of Brand Strategy, Design & User Experience at Ultimate Office.
He tells a hypothetical story about purchasing a grill and all the steps a customer might take before actually purchasing
. It’s quite a maze that our modern-day consumer meanders through before getting to the purchase point. (The eTail Blog, 8/22/12)
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