“Blended Marketing: Why Multi-Channel is Toast.” It’s a presentation by Barton Stabler, Director of Brand Strategy, Design & User Experience at Ultimate Office.
He tells a hypothetical story about purchasing a grill and all the steps a customer might take before actually purchasing
. It’s quite a maze that our modern-day consumer meanders through before getting to the purchase point. (The eTail Blog, 8/22/12)
Latest posts by Rence Winetrout (see all)
- 19% of retailers cite data-driven marketing as top opportunity in 2018 - June 12, 2018
- Oracle’s 2018 Markies Awards Finalists and Winners - April 11, 2018
- Forget Data Scientists And Hire A Data Translator Instead? - March 20, 2018