Ecommerce & B2B recently posted a very thorough and well articulated review of the Best B2B E-Commerce Websites. According to B2B expert Justin King, Ferguson Online as currently the best-of-the-best in the world of B2B.
Having been a strategic ecommerce partner of Ferguson’s for nearly 3 years now, AAXIS is very proud to have played such a key role in both developing and designing Ferguson’s latest B2B site.
Here is what Ecommerce & B2B had to say about Ferguson Online:
“Ferguson is my current favorite in the B2B eCommerce space. They employ all of the best practices, and they have even innovated. First of all, they have B2B AND B2C.
Starting with their home page, you can clearly see a difference between Ferguson and the other B2B eCommerce sites. The home page is beautifully done with a modern yet professional look and feel. They are clearly focused on the intersection of great content and great products. Checkout their focus on content marketing
They clearly are marketing to businesses in their niche.
As you mouseover the navigation on the top, you get fantastic flyover mega menus. In addition, the type ahead shows great matches of products AND content.
The product detail pages are clean and fresh. Ferguson uses great imagery and detailed attributes to assure their “buyer” that they are buying the right product. The merchandising team has done a fantastic job of creating collections and related products.
In addition to fantastic search, navigation, and product pages, Ferguson includes numerous content pages to answer common customer questions
Parting from my normal eCommerce focus, Ferguson also does a fantastic job building their social profile. Of course, they use Facebook and Twitter, but their YouTube channel shows rich video on all types of topics.
The Ferguson Pinterest page shows a different side with rich imagery and countless boards available for all types of applications.”
Originally posted at: http://ecommerceandb2b.com/best-b2b-e-commerce-websites/
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