FIVE TIPS ON GETTING MORE VALUE FROM MARTECH

Until fairly recently, marketers could execute their strategies and programs with fairly limited interaction with IT. As long as the IT folks promptly handled help desk requests, ensured computers were running well and generated key business intelligence reports, marketing could work with their partners, software providers and other vendors largely independently of the in-house tech […]

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Eight steps to landing page success – Econsultancy

Eight steps to landing page success – Econsultancy Originally Posted By Nikki Gilliland @ Econsultancy Source: https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/ A well-designed landing page can make or break a campaign.  Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective […]

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Artificial Intelligence, UX and the Future of Findability | UX Magazine

The math is simple: Artificial Intelligence + User Experience = Better Findability. Posted originally by Tanya S It seems like we’re on the cusp of doing amazing things with chatbots and data mining, which can augment manual information architecture work and result in a better user experience overall. Automated information processing can help us identify […]

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What’s More Important in Marketing—Art or Science? – Chief Marketer

There are two sides to marketing, art and science. Traditionally, marketing was all about the creative process, the art. And I love the art—the hip commercials, the comedy, the animated graphics.But what about the analytics, and the science? Here are four things that could improve if marketing approached things from a science-first perspective: 1. Better […]

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Cyber Monday Sales Shoot the Moon

Online sales hit a new record of $6.59 billion on Cyber Monday — a 17 percent increase from last year’s sales for the day — making it the largest online shopping day in history, based on Adobe Analytics data. Mobile shopping also broke records, starting with the channel’s first-ever $2 billion sales day. Smartphone shopping […]

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