Oracle’s 2018 Markies Awards Finalists and Winners

THE MARKIES HONOR EXCELLENCE IN MARKETING AND COMMERCE For over a decade, Oracle Marketing Cloud has recognized innovation and excellence in data-driven modern marketing, shining a spotlight on organizations who have delivered superior customer experiences with technology, expertise and creativity. AAXIS is proud to share that two of our clients were recognized for top excellence […]

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A Customer-Obsessed Approach To Email Marketing

More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.. “Two-thirds of companies know that customer expectations are higher and think that their businesses are doing something to accommodate those changes,” Shar VanBoskirk, VP, Principal […]

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What is Blockchain Technology? A Beginner’s Guide

You may have heard the term “blockchain technology” before, in reference to Bitcoin and other cryptocurrencies. For the uninitiated, the term might seem abstract with little real meaning on the surface. However, blockchain technology is a critical element of cryptocurrencies — without it, digital currencies like Bitcoin would not exist. If you are new to cryptocurrencies, and new […]

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How One Company Made Its Analytics Investment Pay Off

In the age of rapid advances in data science and artificial intelligence, many organizations still struggle to incorporate advanced analytics capabilities into their business models. True incorporation requires bold decisions about reorganizing the business to make analytics a key component of strategy. Here we present the case of Grupo Financiero Banorte (GFNorte), a large Mexican […]

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