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Augmented reality, or AR, is gaining speed as more and more retailers embrace the concept…When [augmented reality] is used in a retail setting, shoppers have the opportunity to experience rich and informative content that comes to life through their smartphones or tablets, often facilitating or simplifying the purchasing process. It’s also a way to help brick-and-mortar stores adapt to

a world in which online shopping is making it more difficult for them to attract customers and make a profit.
(Retail Customer Experience, 10/05/12)

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Rence Winetrout

Rence Winetrout

Chief Digital Officer at AAXIS
Rence Winetrout brings nearly 20 years of experience leading Multi-Channel Commerce, Marketing, and e-Business initiatives for premium, global consumer brands in a wide variety of industries, including luxury goods, apparel, footwear, accessories, sporting goods, consumer electronics, and digital goods. Rence is the CMO and SVP of Commerce Strategy for AAXIS Commerce.
Rence Winetrout

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