Augmented reality, or AR, is gaining speed as more and more retailers embrace the concept…When [augmented reality] is used in a retail setting, shoppers have the opportunity to experience rich and informative content that comes to life through their smartphones or tablets, often facilitating or simplifying the purchasing process. It’s also a way to help brick-and-mortar stores adapt to
a world in which online shopping is making it more difficult for them to attract customers and make a profit.
(Retail Customer Experience, 10/05/12)
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