Augmented reality, or AR, is gaining speed as more and more retailers embrace the concept…When [augmented reality] is used in a retail setting, shoppers have the opportunity to experience rich and informative content that comes to life through their smartphones or tablets, often facilitating or simplifying the purchasing process. It’s also a way to help brick-and-mortar stores adapt to
a world in which online shopping is making it more difficult for them to attract customers and make a profit.
(Retail Customer Experience, 10/05/12)
Latest posts by Rence Winetrout (see all)
- How data-driven CMOs are maximizing performance - July 27, 2018
- Exclusive Event for Oracle ATG, Endeca and Commerce Cloud Users - June 18, 2018
- 19% of retailers cite data-driven marketing as top opportunity in 2018 - June 12, 2018