+1 (310) 556-9700

AAXIS Launches New Global Division to Support Oracle Marketing Cloud Customers Worldwide

AAXIS, an Oracle Cloud partner and Gold level member of the Oracle PartnerNetwork (OPN), today announced that they have successfully launched a new global division within its digital strategy practice that focuses on designing, implementing, and supporting Oracle Marketing Cloud’s suite of products, namely, the Oracle Data Management Platform (formerly BlueKai) and the Oracle Marketing Cloud suite. AAXIS is focused on the U.S., Latin America, Middle East and Asia Pacific markets at launch, with current expansion happening in Europe. AAXIS has combined its deep platform technology expertise, with its exceptional digital marketing capabilities, to offer Oracle Marketing Cloud customers a single partner to both implement and execute across digital customer engagement strategies that drive incremental revenue.

A key factor to the effectiveness of AAXIS is its ability to lead customers in how to take full advantage of all the rich features and capabilities within each product and to also design, integrate, and orchestrate a fluid, cross-channel customer experience that utilizes capabilities from all of the Oracle Marketing Cloud products.

According to Paul Collas, Senior Director, Toshiba Direct, “AAXIS has gone way beyond simply helping us deploy technology. They’re helping us understand how to take advantage of the capabilities within our digital technologies and how to use them in a way that matters to our business. As a result, they’ve become a strategic partner that understands our business goals and what our business challenges are. In short, they’ve really taken ownership of how to help Toshiba perform better across all our digital channels using the Oracle Marketing Cloud suite of products.”

Complementary to each of Oracle Marketing Cloud’s products, the data science department at AAXIS is at the core of its ability to know what to do with the suite of products in order to help organizations improve business performance. “We’ve developed a culture and a discipline around allowing data to heavily influence our decision making. We typically start an engagement by first looking at a customer’s macro-level performance indicators and then we identify where we should focus our efforts. From there, we use various cutting-edge, automated data analysis techniques, involving big data, predictive analytics, and deep-learning to uncover more precise and refined insights for where to apply changes to the customer experience,” explains Rence Winetrout, CMO of Digital at AAXIS.

It is precisely the capabilities of AAXIS across digital strategy, design, and end-to-end development that allow its clients to maximize the speed of iterative digital improvements and the overall speed of innovation. “One primary focus for AAXIS is to serve our clients as trusted digital advisors and to act as a true business partner that can offer a single, unified team across both digital initiatives and platform technologies. This offers our clients higher operational efficiencies, faster speed to market, higher velocity of digital output, and ultimately allows our clients to better compete in the highly disruptive digital economy we’re in. With this model, we’re seeing excellent results for our clients and for AAXIS,” says Asad Durrani, CEO and Chairman, AAXIS.

AAXIS is a Global Digital Technology Agency that’s helped companies grow their businesses online for over 20 years. AAXIS provides clients with expertise across Digital Strategy, Customer Engagement, Technology Development and Data & Analytics. AAXIS is headquartered in Los Angeles, CA, with US offices in San Diego, Medford and Chicago, global offices in Brazil, Chile, India, China and London and new office opening in Dubai, Germany and Colombia.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.


Trademarks: Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Rence Winetrout

Rence Winetrout

Chief Digital Officer at AAXIS
Rence Winetrout brings nearly 20 years of experience leading Multi-Channel Commerce, Marketing, and e-Business initiatives for premium, global consumer brands in a wide variety of industries, including luxury goods, apparel, footwear, accessories, sporting goods, consumer electronics, and digital goods. Rence is the CMO and SVP of Commerce Strategy for AAXIS Commerce.
Rence Winetrout

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top